He is the program director of the Digital Healthcare Management Master's program.
Pfannstiel is a researcher and lecturer in the field of healthcare service management at the University of Applied Sciences in Neu-Ulm, Germany. It will also appeal to anyone interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience. By illustrating innovative services, products, processes, systems, and technologies, as well as their application in practice, the authors highlight the role of participating stakeholders in service design projects and the added value that comes from sharing, communicating, networking and collaborating. This book is a must-read for scholars and practitioners in the hospital and healthcare sector. Respected experts, including scholars from various disciplines and practitioners from healthcare institutions, share essential insights into established research areas, fields of work and work structures, and discuss successful approaches, methods and tools. It explores how these practices can help to generate innovations in healthcare and contribute to the improvement of patient-centered care. This book offers an overview of service design practices for healthcare and hospital management.
